Have a look at our new Colfarm website. Compared to the previous website version, changes have been made not only to the visual aspects, but also to the features, with the primary goal of improving user experience (UX).
The new version of the website uses a different, larger font and its more convenient positioning, in line with the latest trends in typography. We have added more visuals and videos to improve content reception and to enable you to visualise content that was not previously available in this way. We have also ensured better responsiveness, meaning the way content is presented on different devices, including mobile devices.
The new website elements include a homepage section presenting our brands and a Careers and Research & Development section and subpages. In order to get users even more involved in the information flow about the company and our news, we have prepared a newsletter sign-up. By signing up, each user will be able to receive the most interesting information related to Colfarm by e-mail. We have also improved the Contract Manufacturing contact form, making it much clearer and more convenient to use.
To make it easier for users to find the right product, we have upgraded our search tool, now more intuitive and always returning relevant results. The product finder is divided into three main sections: OTC medicines, dietary supplements and medical devices. On top of that, you can find a product by therapeutic area, the product or the brand and the main ingredient. This makes it possible to find not only a previously known product, but also one that contains a particular ingredient or meets a particular need.
Our new website is also more technically advanced, enabling the use of new multimedia formats such as WebP, SVG, WebM and MP4, which are now recommended by leading search engines. The CMS change has enabled us to introduce hreflang attributes for multilingual pages. The improvements have increased our Core Web Vitals ranking, translating into higher search engine rankings, better user experience and a positive impact on expected conversions. We have also enhanced the Cache mechanism to optimise CSS and JavaScript files, in effect minimising the number of HTTP requests and speeding up page loading.
We hope that the changes will make your experience of our website even better.